Layers of red and green typography intersect on a black background.

Giro

We'll Stop When You Stop

Sport
Technology
Art Direction
Environmental Design
2018

A visually frenetic campaign for the Æther helmet from Giro Cycling.

A large Giro advertisement on the side of a mid-rise building.
Two Giro posters, one with the Aether helmet, and the other with text saying "The all-new Aether".
A car driving by an advertisement for the Aether helmet.

Designed at

Deutsch Los Angeles

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