We redefine purpose-driven brands with a climate-focused approach.

Yonis is the flexible, micro-sized brand studio of Lukas Yonis Abubeker. He is a strategy-led multidisciplinary designer who collaborates directly with clients and supports brand agencies on a freelance basis while living in Barcelona, Spain.

He also writes critical essays about the design industry, the Earth Crisis, and the cultural worldview designers need to develop for the 21st Century.

How we work ↓
What we do ↓
Who we are ↓

design for evolution

Design shapes culture—but for decades, the culture it shaped has been individualist and consumer-centric. These ideas have reached their end-of-life.

Our actions and values on individual, communal, and corporate levels must evolve to respect planetary boundaries and create solutions that draw us together, not apart.

We need to design for the 21st century.
We need to ask new questions.

business

How can we prioritize goals and mindsets that make sustainability a natural choice?

Which side effects are being ignored that could be leveraged for social change?

How can businesses meet needs without monopolizing shared resources?

brand

How can we require, reward, or promote collaboration instead of competition?

How can we be sure people are enabled, rather than hooked, by our work?

How can we make maintenance and longevity desirable?

production

How can design solutions be shared, reused, or circulated within a community?

How can we meet needs without physically producing anything?

How can we leverage aesthetics to extend the lifespan of products and services?

business

How can we prioritize goals and mindsets that make sustainability a natural choice?

Which side effects are being ignored that could be leveraged for social change?

How can businesses meet needs without monopolizing shared resources?

brand

How can we require, reward, or promote collaboration instead of competition?

How can we be sure people are enabled, rather than hooked, by our work?

How can we make maintenance and longevity desirable?

production

How can design solutions be shared, reused, or circulated within a community?

How can we meet needs without physically producing anything?

How can we leverage aesthetics to extend the lifespan of products and services?

design for society

We develop projects side-by-side through conversations, workshops, and creative focus sessions. There are no project managers, so nothing is lost in translation.

working with purpose-driven companies, we:

Help founders evolve their businesses deliberately.
Counter speculative housing markets.
Promote biodiversity recovery.
Improve social cohesion.

Avoiding profit-driven companies, we don’t:

Greenwash unsustainable promises.
Postpone necessary sustainability initiatives.
Focus on trendy aesthetics instead of real solutions.
Survive on hype, desire, or exploitation.

Bright red text on a dark red background that says "Sustainability doesn't need a 'business case.'"

Otherwise

Brand Strategy

Brand Narrative

Brand Identity

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Recent work

design for every step

brand strategy

We combine decades of experience building brands with a climate-focused approach to create culturally relevant strategies.

• Research & benchmarking

• brand Narratives

• brand architecture

brand identity

With the strategic groundwork laid, we leverage our aesthetic capabilities to create distinctive and engaging visual identities.

• Brand Systems

• logos & marks

• art direction

brand expression

Persuasive storytelling and compelling visuals allow us to create maximum impact, while materials and data expertise enable us to minimize waste.

• motion design

• web design

Design in collaboration

When working directly with clients, Yonis unites designers, developers, and sustainability experts to produce high-quality design with a systemic perspective. The team grows and shrinks as necessary to provide budget-conscious solutions.

Lukas Yonis Abubeker

Studio founder. A designer and creative director with more than a decade of experience in advertising and branding for corporate and independent clients. Since 2019, the Earth Crisis has pushed him to develop a critical perspective on technology, the culture industry, and economics.

alison taylor

Business design collaborator; founder of Augur. A former project manager turned business designer who specializes in climate tech startups.

camilo roa

Web design collaborator; co-founder of Replica.

Design with experience

Corporate

International Olympic Committee
The Barack Obama Foundation
Avery Dennison
Volkswagon
DocMorris
Toyota
Visa
Zillow

Agencies

Koto
BUCK
DesignStudio
Saatchi & Saatchi
monopo

Independent

Oddity Form
El Puente
Augur
Minc
Waao