We redefine purpose-driven brands with a climate-focused approach.

design for evolution

Design shapes culture—but for decades, the culture it shaped has been individualist and consumer-centric. These ideas have reached their end-of-life.

Our actions and values on individual, communal, and corporate levels must evolve to respect planetary boundaries and create solutions that draw us together, not apart.

We need to design for the 21st century.
We need to ask new questions.

business

How can we prioritize goals and mindsets that make sustainability a natural choice?

Which side effects are being ignored that could be leveraged for social change?

How can businesses meet needs without monopolizing shared resources?

brand

How can we require, reward, or promote collaboration instead of competition?

How can we be sure people are enabled, rather than hooked, by our work?

How can we make maintenance and longevity desirable?

production

How can design solutions be shared, reused, or circulated within a community?

How can we meet needs without physically producing anything?

How can we leverage aesthetics to extend the lifespan of products and services?

business

How can we prioritize goals and mindsets that make sustainability a natural choice?

Which side effects are being ignored that could be leveraged for social change?

How can businesses meet needs without monopolizing shared resources?

brand

How can we require, reward, or promote collaboration instead of competition?

How can we be sure people are enabled, rather than hooked, by our work?

How can we make maintenance and longevity desirable?

production

How can design solutions be shared, reused, or circulated within a community?

How can we meet needs without physically producing anything?

How can we leverage aesthetics to extend the lifespan of products and services?

design for society

We develop projects side-by-side through conversations, workshops, and creative focus sessions. There are no project managers, so nothing is lost in translation.

working with purpose-driven companies, we:

Help founders evolve their businesses deliberately.
Counter speculative housing markets.
Promote biodiversity recovery.
Improve social cohesion.

Avoiding profit-driven companies, we don’t:

Greenwash unsustainable promises.
Postpone necessary sustainability initiatives.
Focus on trendy aesthetics instead of real solutions.
Survive on hype, desire, or exploitation.

Bright red text on a dark red background that says "Sustainability doesn't need a 'business case.'"

Otherwise

Brand Strategy

Brand Narrative

Brand Identity

View project

design for every step

business strategy

Any brand will fall short if the underlying business limits it. We find new ways to start and evolve businesses while working within planetary boundaries.

• business model generation

• customer validation

brand strategy

We combine decades of experience building brands with a climate-focused approach to create culturally relevant strategies.

• Research & benchmarking

• brand Narratives

• brand architecture

• naming & personality

brand identity

With the strategic groundwork laid, we leverage our aesthetic capabilities to create distinctive and engaging visual identities.

• creative direction

• logos & marks

• visual language

• art direction

brand expression

Persuasive storytelling and compelling visuals allow us to create maximum impact, while materials and data expertise enable us to minimize waste.

• motion design

• web design

• packaging

Design in collaboration

Yonis is a micro-sized collaborative studio that unites designers, developers, and sustainability experts to produce high-quality design with a systemic perspective. The team grows and shrinks as necessary to provide budget-conscious solutions.

Lukas Yonis Abubeker

Studio founder. A designer and creative director with more than a decade of experience in advertising and branding for corporate and independent clients. Since 2019, the climate crisis has pushed him to develop a critical perspective on technology, social progress, and economics.

alison taylor

Business design collaborator; founder of Augur. A former project manager turned business designer who specializes in climate tech startups.

camilo roa

Web design collaborator; co-founder of Replica.