Start Your Impossible

Making progress

Sport
Inspirational
Brand Architecture
Apparel Design
2017

Design, styling, and art direction for Toyota's 2018 global campaign in partnership with the International Olympics Committee, which revealed Toyota’s new strategy as a mobility brand rather than a car manufacturer.

The Toyota–Olympics lockup with clear space indicated.
A detail of the chest portion of the jersey
A hip detail of the jersey shorts
A 2-up image showing the front and back of the jersey top and shorts, floating in mid-air.
Various cropped portions of the jersey top and shorts, floating in mid-air.

Designed at

Saatchi & Saatchi Los Angeles

Press
share